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Sales & Marketing: Internet Marketing
Digital Content Marketing Manager/Director - Ultimate Fighting Championship (UFC) (Las Vegas, NV)

Become a Champion with us:

Just like the way our fighters prepare with their training partners to be the very best, here at the Ultimate Fighting Championship (UFC) we encourage that type of teamwork. A UFC employee, like a mixed martial artist, is well-rounded and willing to put in the time necessary to be world-class. With a team of champions in the office, the UFC has fought relentlessly to break into the sports world with undeniable success. Our growth both in and outside of the Octagon has revolutionized the fight business and made the UFC the world’s leading mixed martial arts promoter and largest pay-per-view event provider. We are universally recognized for our action-packed, can’t-miss events that have sold out some of the most prestigious arenas and stadiums across the globe. Come join us as we progress at a rate never-before-seen in the professional sports world.

This position is based in Las Vegas, the UFC’s hometown and the Fight Capital of the World. Las Vegas matches the passion and energy of the UFC and offers a vast array of entertainment, restaurants, spas, golf courses, shops and accommodations. The UFC, owned and operated by Zuffa, LLC, has additional offices in London, Toronto, Beijing, Singapore and Sao Paulo.

The Ultimate Opportunity:

Zuffa offers an excellent benefit package including medical, dental, vision, LTD, life, supplemental life, short-term disability and 401(k) with a company match. Our Las Vegas office has an on-site gym with cardio equipment, weight machines and free weights. We have a regular wellness calendar for employees featuring health and nutritional classes. The Las Vegas office participates annually in a citywide Corporate Challenge. And, all employees receive UFC FIGHT PASS, a digital subscription services with exclusive live events, thousands of fights on-demand, original content, The Ultimate Fighter television show and more!

Strategy for Winning:

 Are you a content marketing professional who understands and embraces the migration of television viewers from traditional to Over-the-Top platforms? This could be your next career move.

Our office consists of people who are passionate, dedicated and innovative people. The Digital Content Marketing Manager/Director is responsible for identifying opportunities for programming, original and acquired, on the FIGHT PASS platform, developing strategies to launch these opportunities, and implementing corresponding marketing initiatives to promote these programming offers. This role also contributes to concept, development, execution and post-campaign analysis of marketing campaigns that support the distribution and monetization of UFC content and programming, including, but not limited to Pay-Per-View, FIGHT PASS, and UFC.TV marketing. These promotional initiatives may be in the form of promotable programming campaigns, launches of new content packages, consumer offers and incentives, and co-promotions between Pay-Per-View, FIGHT PASS, and other UFC stakeholders such as Sponsors, UFC Fit, Gyms, UFC Magazine, the CRM/Loyalty team and others as necessary. The position will identify definable opportunities and cohort target groups that are measurable, of sufficient scale, and actionable with promotional offers and campaigns.


Responsibilities:

1. Develops the strategic promotional plan for UFC FIGHT PASS.
2. Identifies new and innovative methods of packaging and promoting UFC content, services and products to the target demographic including but not limited to: traditional media, online/interactive, and retail partnerships.
3. Coordinates the development of campaign creative assets, including web creative and promotional videos, with the appropriate internal departments to be delivered in accordance with planned promotional windows.
4. Works closely with outside affiliated promotions to acquire necessary creative elements to promote non-UFC events on FIGHT PASS to subscribers and potential subscribers.
5. Manages media buying agency relationships and activities including online, traditional, OOH, etc.
6. Develops and implements strategies for all media campaigns related to UFC.TV PPC and FIGHT PASS as part of the Marketing team.
7. Follows up on incoming advertising inquiries and leads.
8. Develops and manages initiatives to track advertising effectiveness, both locally and nationally with Finance department.
9. Creates PowerPoint presentations in conjunction with Global Brand Creative department, which lay out promotional opportunities that the Manager, Pay-Per-View Marketing can use to engage affiliates in upcoming promotional initiatives.
10. Performs other tasks, projects, and duties as assigned.


Skills and Experience:

1. Bachelor’s degree in Marketing, Communications, or related field, or equivalent work experience.
2. Minimum of 5 years of experience in television marketing and/or consumer marketing in a digital or new media environment.
3. Experience in marketing content on non-traditional television delivery platforms, such as Over-The-Top, Gaming Platforms, and IPTV is a plus.
4. General knowledge of principles of effective communications and mass media, publicity, advertising, policies, community relations, and organization structure as they relate to entertainment and sports events.
5. Ability and willingness to travel, approximately 50%.
6. Ability to plan, organize, and effectively present ideas and concepts to groups, including members of the senior management team.
7. Ability to cultivate and establish effective relationships with all levels of affiliate partners.
8. Ability to establish and maintain effective working and public relations.
9. Ability to communicate effectively, orally and in writing.
10. Ability to maintain discretion and protect confidential information.
11. Thorough understanding of marketing and advertising principles, and the ability to think “outside of the box”.
12. Desire and ability to work independently and thrive in a multi-tasked, fast-paced environment.
13. Excellent organizational skills.
14. Excellent attention to detail.
15. Proficiency in Microsoft Office (Word, Excel, PowerPoint, Outlook).
16. Professional, self-starting, “get-it-done” attitude and work ethic.

Zuffa LLC is an Equal Opportunity Employer


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Sales & Marketing: Internet Marketing
Social Media Coordinator - Ultimate Fighting Championship (UFC) (Las Vegas, NV)

Become a Champion with us:

Just like the way our fighters prepare with their training partners to be the very best, here at the Ultimate Fighting Championship (UFC) we encourage that type of teamwork. A UFC employee, like a mixed martial artist, is well-rounded and willing to put in the time necessary to be world-class. With a team of champions in the office, the UFC has fought relentlessly to break into the sports world with undeniable success. Our growth both in and outside of the Octagon has revolutionized the fight business and made the UFC the world’s leading mixed martial arts promoter and largest pay-per-view event provider. We are universally recognized for our action-packed, can’t-miss events that have sold out some of the most prestigious arenas around the globe. Come join us as we progress at a rate never-before-seen in the professional sports world.

This position is based in Las Vegas, the UFC’s hometown and the Fight Capital of the World. Las Vegas matches the passion and energy of the UFC and offers a vast array of entertainment, restaurants, spas, golf courses, shops and accommodations. The UFC, owned and operated by Zuffa, LLC, has additional offices in London, Toronto, Singapore and Sao Paulo.

The Ultimate Opportunity:

Zuffa offers an excellent benefit package including medical, dental, vision, LTD, life, supplemental life, short-term disability and 401(k) with a company match. Our Las Vegas office has an on-site gym with cardio equipment, weight machines and free weights. We have a regular wellness calendar for employees featuring health and nutritional classes. The Las Vegas office participates annually in a citywide Corporate Challenge. And, all employees receive UFC FIGHT PASS, a digital subscription services with exclusive live events, thousands of fights on-demand, original content, The Ultimate Fighter television show and more!

Strategy for Winning:

Our office consists of people who are passionate, dedicated and innovative. The UFC boasts one of the most powerful social media followings in all of professional sports, with a social ecosystem of over 27 million fans! The Social Media Coordinator will be responsible for coordinating and leading various aspects of the social media function as directed.

Responsibilities: 

1. Creates engaging content and storytelling around UFC events and fighters, and drives tune-in around UFC live events, programming and products across multiple social media platforms.
2. Works directly with UFC athletes and managers to ensure understanding of how to use their social accounts to build their personal brand, as well as provide insights and promotional content to support UFC initiatives.
3. Serves as the boots-on-the-ground during event week to provide fans a behind the scenes look into fighters’ lives leading up to fight night, and building momentum across all social channels leading up to the event.
4. Partners with cross-functional teams to ensure consistency of messaging on social media, and are in line with all other forms of communication including but not limited to Public Relations and New Media Web Editor content.
5. Manages day-to-day interaction and publishing to the UFC social communities. This entails becoming the expert on what is being talked about in the UFC online ecosystem, responding to customer service related posts, joining in conversations and identifying trends within conversations.
6. Monitors at-replies and responds to fans, scans fighter lists for content, appearances, milestones (weddings, babies, etc) and red flags.
7. Works directly with sponsors, partners, venues, and cable/satellite social media teams providing editorial calendar and assets to promote live events or tickets-on-sale campaigns through each of their respective social media outlets.
8. Develops and applies best practices for each platform while targeting strategies and messaging per platform based on demographics and marketing goals.
9. Manages calendar for requested posts by various departments, athletes and management teams.
10. Provides reports that measure all established performance indicators.
11. Manages analytics programs, as well as tracking links/codes for social POS.
12. Performs other tasks, projects, and responsibilities as assigned.

Skills and Experience: 

1. Bachelor’s degree, or equivalent work experience.
2. Advanced level user familiarity with various social media platforms.
3. Intermediate skill level with Microsoft Office products, Adobe Photoshop, video editing software and photography skills, and the ability to learn other basic computer programs.
4. Ability to communicate effectively, verbally and in writing.
5. Ability to work independently and thrive in a multi-task, fast-paced environment.
6. Ability to research and test new platforms as well as consistently staying on top of new technology and updates to existing social media platforms.
7. Ability to work long days, to be on-call when not working, extensive travel, and weekend availability is mandatory.
8. Ability to adopt a social voice and personality that caters to the UFC audience and identify the right tone and style across various platforms.
9. Propose original, timely and innovative stories.
10. Excellent organizational skills.
11. Excellent attention to detail.
12. Professional demeanor.
13. Knowledge of mixed martial arts.
14. Ability to maintain confidential information.
 

Zuffa LLC is an Equal Opportunity Employer.

Note: When you apply for this job online, you will be required to answer the following questions:

1. Provide several specific examples of how you created awareness of a brand or product through social media efforts and what were the measureable results?
2. What is your experience creating content?
3. What is your experience working with social media vendors to create ways to market a brand or product?
4. What interests you about this opportunity?


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Sales & Marketing: Corporate Sponsorship Sales Department Management
Marketing Partnerships Director - Multi Cultural - Ultimate Fighting Championship (UFC) (Las Vegas, NV)

Become a Champion with us:

Just like the way our fighters prepare with their training partners to be the very best, here at the Ultimate Fighting Championship (UFC) we encourage that type of teamwork. A UFC employee, like a mixed martial artist, is well-rounded and willing to put in the time necessary to be world-class. With a team of champions in the office, the UFC has fought relentlessly to break into the sports world with undeniable success. Our growth both in and outside of the Octagon has revolutionized the fight business and made the UFC the world’s leading mixed martial arts promoter and largest pay-per-view event provider. We are universally recognized for our action-packed, can’t-miss events that have sold out some of the most prestigious arenas around the globe. Come join us as we progress at a rate never-before-seen in the professional sports world.

This position is based in Las Vegas, the UFC’s hometown and the Fight Capital of the World. Las Vegas matches the passion and energy of the UFC and offers a vast array of entertainment, restaurants, spas, golf courses, shops and accommodations. The UFC, owned and operated by Zuffa, LLC, has additional offices in London, Toronto, Singapore and Sao Paulo.

The Ultimate Opportunity:

Zuffa offers an excellent benefit package including medical, dental, vision, LTD, life, supplemental life, short-term disability and 401(k) with a company match. Our Las Vegas office has an on-site gym with cardio equipment, weight machines and free weights. We have a regular wellness calendar for employees featuring health and nutritional classes. The Las Vegas office participates annually in a citywide Corporate Challenge. And, all employees receive UFC FIGHT PASS, a digital subscription services with exclusive live events, thousands of fights on-demand, original content, The Ultimate Fighter television show and more!

Strategy for Winning:

Our office consists of people who are passionate, dedicated and innovative. The Marketing Partnerships Director, Multi Cultural generates revenue by selling across the portfolio of UFC U.S. and Latin American entities. This position is responsible for building relationships with high-level corporate partners and securing sponsorships, focusing on budgets allocated to Hispanic customers. Additionally, this position executes all aspects of corporate sponsorship sales including: prospecting new business, developing new business and potential partners, closing new business and fulfilling advertising and sponsorship packages through strategic selling techniques.

Responsibilities:

1. Drives revenue growth through the creation of new sellable marketing programs, identification of sales targets and development of sales strategies.
2. Achieves annual sales goals determined by UFC global management.
3. Prospects and develops new business, including cold-calling.
4. Negotiates and closes new business across UFC U.S. and Latin American assets.
5. Supports renewal process for each partner contract and identifies/pursues additional revenue opportunities.
6. Oversees transfer of the executive partnership programs to the Partnership Activation group to ensure UFC’s compliance with contractual obligations.
7. Overcomes client objections with value-added solutions to consistently close sales.
8. Maintains a pipeline of prospects to achieve annual quotas.
9. Manages internal and external sales process while reporting and updating SVP, Marketing Partnerships on a regular basis.
10. Works cooperatively with other UFC global sales staff, helping to achieve overall company goals.
11. Maintains information and research on target-specific categories.
12. Manages and grows relationships with partners through contact with client and their agencies.
13. Communicates key issues internally via status reports and meeting updates.
14. Maintains up-to-date knowledge of industry trends, activation best practices and new media marketing efforts.
15. Attends business review meetings with each partner on a regular basis.
16. Leverages UFC departments to enhance programs.
17. Analyzes client needs and budgets and presents unique value propositions using all inventories.
18. Reports on all sales activity on a weekly basis or upon request.
19. Assumes other duties as assigned by the SVP, Marketing Partnerships.

Skills and Experience:

1. Bachelor’s degree with concentration in Business, Marketing or Sports Management preferred.
2. Minimum of fifteen (15) years of agency, team or league-based sponsorship sales experience within the sports industry, with an emphasis on the Hispanic community.
3. Experience managing the development and implementation of partnership marketing strategy.
4. Experience with marketing platform integration (retail, digital, event, hospitality, etc.), on-site event marketing operations and logistics preferred.
5. Significant relationships/contacts in the regional and national marketplace (client and agencies).
6. Ability to determine the best offering from the UFC portfolio based on prospect/client’s current marketing initiatives.
7. Ability to multi-task in a fast-paced, client-service environment.
8. Strong organizational and problem solving skills.
9. Superior communication skills, collaborative with strong influencing and interpersonal skills.
10. Demonstrated ability to manage and cultivate relationships.
11. Highest level of integrity and ethics, both professional and personal.
12. Ability to organize and prioritize work, while working independently.
13. Demonstrated ability to effectively manage multiple projects while adhering to strict deadlines.
14. Ability to travel both domestically and internationally when needed.
15. Working knowledge of Microsoft Excel, Word, PowerPoint and Outlook, and the ability to learn other basic computer programs.
 

Zuffa LLC is an Equal Opportunity Employer


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Sales & Marketing: Corporate Sponsorship Sales Department Management
VP, Marketing Partnerships - International - Ultimate Fighting Championship (UFC) (Las Vegas, NV)

Become a Champion with us:

Just like the way our fighters prepare with their training partners to be the very best, here at the Ultimate Fighting Championship (UFC) we encourage that type of teamwork. A UFC employee, like a mixed martial artist, is well-rounded and willing to put in the time necessary to be world-class. With a team of champions in the office, the UFC has fought relentlessly to break into the sports world with undeniable success. Our growth both in and outside of the Octagon has revolutionized the fight business and made the UFC the world’s leading mixed martial arts promoter and largest pay-per-view event provider. We are universally recognized for our action-packed, can’t-miss events that have sold out some of the most prestigious arenas around the globe. Come join us as we progress at a rate never-before-seen in the professional sports world.

This position is based in Las Vegas, the UFC’s hometown and the Fight Capital of the World. Las Vegas matches the passion and energy of the UFC and offers a vast array of entertainment, restaurants, spas, golf courses, shops and accommodations. The UFC, owned and operated by Zuffa, LLC, has additional offices in London, Toronto, Singapore and Sao Paulo.

The Ultimate Opportunity:

Zuffa offers an excellent benefit package including medical, dental, vision, LTD, life, supplemental life, short-term disability and 401(k) with a company match. Our Las Vegas office has an on-site gym with cardio equipment, weight machines and free weights. We have a regular wellness calendar for employees featuring health and nutritional classes. The Las Vegas office participates annually in a citywide Corporate Challenge. And, all employees receive UFC FIGHT PASS, a digital subscription services with exclusive live events, thousands of fights on-demand, original content, The Ultimate Fighter television show and more!

Strategy for Winning:

Our office consists of people who are passionate, dedicated and innovative. The VP, Marketing Partnerships - International generates revenue by selling across the portfolio of UFC international entities. This position is responsible for building relationships with high-level corporate partners and securing sponsorships. Additionally, this position executes all aspects of corporate sponsorship sales including: prospecting new business, developing new business and potential partners, closing new business and fulfilling advertising and sponsorship packages through strategic selling techniques.

Responsibilities:

1. Drives revenue growth through the creation of new sellable marketing programs, identification of sales targets and development of sales strategies.
2. Achieves annual sales goals determined by UFC global management.
3. Prospects and develops new business, including cold-calling.
4. Negotiates and closes new business across UFC international assets.
5. Supports renewal process for each international partner contract and identifies/pursues additional revenue opportunities.
6. Oversees transfer of the executive partnership programs to the Partnership Activation group to ensure UFC’s compliance with contractual obligations.
7. Overcomes client objections with value-added solutions to consistently close sales.
8. Maintains a pipeline of prospects to achieve annual quotas.
9. Manages internal and external sales process while reporting and updating SVP, Marketing Partnerships on a regular basis.
10. Works cooperatively with other UFC global sales staff, helping to achieve overall company goals.
11. Maintains information and research on target-specific categories.
12. Manages and grows relationships with partners through contact with client and their agencies.
13. Communicates key issues internally via status reports and meeting updates.
14. Maintains up-to-date knowledge of industry trends, activation best practices and new media marketing efforts.
15. Attends business review meetings with each partner on a regular basis.
16. Leverages UFC departments to enhance programs.
17. Analyzes client needs and budgets and presents unique value propositions using all inventories.
18. Reports on all sales activity on a weekly basis or upon request.
19. Assumes other duties as assigned by the SVP, Marketing Partnerships.


Skills and Experience:

1. Bachelor’s degree with concentration in Business, Marketing or Sports Management preferred.
2. Minimum of fifteen (15) years of agency, team or league-based sponsorship sales experience within the sports industry, with an emphasis on international markets.
3. Experience managing the development and implementation of partnership marketing strategy.
4. Experience with marketing platform integration (retail, digital, event, hospitality, etc.), on-site event marketing operations and logistics preferred.
5. Significant relationships/contacts in the international marketplace (client and agencies).
6. Ability to determine the best offering from the UFC international portfolio based on prospect/client’s current marketing initiatives.
7. Ability to multi-task in a fast-paced, client-service environment.
8. Strong organizational and problem solving skills.
9. Superior communication skills, collaborative with strong influencing and interpersonal skills.
10. Demonstrated ability to manage and cultivate relationships.
11. Highest level of integrity and ethics, both professional and personal.
12. Ability to organize and prioritize work, while working independently.
13. Demonstrated ability to effectively manage multiple projects while adhering to strict deadlines.
14. Ability to travel both domestically and internationally when needed.
15. Working knowledge of Microsoft Excel, Word, PowerPoint and Outlook, and the ability to learn other basic computer programs.
 

Zuffa, LLC is an Equal Opportunity Employer


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Sales & Marketing: Consumer Marketing/Brand Management
Licensing Director, Consumer Products - Ultimate Fighting Championship (UFC) (Las Vegas, NV)

Become a Champion with us:

Just like the way our fighters prepare with their training partners to be the very best, here at the Ultimate Fighting Championship (UFC) we encourage that type of teamwork. A UFC employee, like a mixed martial artist, is well-rounded and willing to put in the time necessary to be world-class. With a team of champions in the office, the UFC has fought relentlessly to break into the sports world with undeniable success. Our growth both in and outside of the Octagon has revolutionized the fight business and made the UFC the world’s leading mixed martial arts promoter and largest pay-per-view event provider. We are universally recognized for our action-packed, can’t-miss events that have sold out some of the most prestigious arenas around the globe. Come join us as we progress at a rate never-before-seen in the professional sports world.

This position is based in Las Vegas, the UFC’s hometown and the Fight Capital of the World. Las Vegas matches the passion and energy of the UFC and offers a vast array of entertainment, restaurants, spas, golf courses, shops and accommodations. The UFC, owned and operated by Zuffa, LLC, has additional offices in London, Toronto, Beijing, Singapore and Sao Paulo.

The Ultimate Opportunity:

Zuffa offers an excellent benefit package including medical, dental, vision, LTD, life, supplemental life, short-term disability and 401(k) with a company match. Our Las Vegas office has an on-site gym with cardio equipment, weight machines and free weights. We have a regular wellness calendar for employees featuring health and nutritional classes. The Las Vegas office participates annually in a citywide Corporate Challenge. And, all employees receive UFC FIGHT PASS, a digital subscription services with exclusive live events, thousands of fights on-demand, original content, The Ultimate Fighter television show and more!

Strategy for Winning:

Our office consists of people who are passionate, dedicated and innovative. The Licensing Director is a key member of the Consumer Products department working to develop and execute licensing strategies that will lead to significant growth of the CP business.  This position is responsible for revenue and all aspects of licensee management for official outfitting partner, associated sub-licensees and apparel licensees.  This role also oversees licensing, business management, marketing, UFC integration, relationship management and retail strategy.

Responsibilities:

1.      Manages, directs and grows category licensing revenue.

2.      Negotiates and executes licensed deals with current and new licensees; manages and executes non-renewals.

3.      Develops budgets and updated forecasts, variance analysis, risk/opportunity assessments, long-term planning, sales tracking and financial models.

4.      Partners with internal stakeholders to maximize existing business while seeking new royalty opportunities, supports and helps lead strategic growth initiatives, identifies and solves business problems and processes inefficiencies.

5.      Manages cross-functional relationships with marketing, sales, PR and other internal departments that can provide assets to maximize communication and reach of consumer products initiatives.

6.      Develops incremental royalty opportunities for existing licensees and seek out new business partners.

7.      Builds retail contacts, fosters communication and provides input regarding channel strategies and strategic direction.

8.      Monitors approval process for all product and creative submissions.

9.      Drives the sales of UFC licensed merchandise through various distribution channels and ensures product differentiation within each classification.

10.  Interfaces and provides leadership and strategic direction to key licensees regarding merchandising strategy and tactics for retail sell through.

11.  Manages cross-functional relationships with internal and external partners to ensure strategies are communicated and implemented effectively.

12.  Works in a creative capacity to direct licensees on innovative product development, product graphics and marketing materials.

13.  Continuously challenges licensees to be on the forefront of product innovation and design.

14.  Identifies key trends in assigned categories and translates those trends into products appropriate for the sports licensed business.

15.  Other tasks, projects, and responsibilities as assigned.

Skills and Experience:

1.      Bachelors / Master’s degree in a related field.

2.      Ten years work experience, or more, in sports business, retail, licensing, consumer products or related business.

3.      Knowledge of licensed apparel, retail marketing and related business

4.      Strong analytical, conceptual and creative problem solving abilities.

5.      Excellent ability to communicate across all levels of the organization - verbally and in writing.

6.      Ability to identify critical issues and actionable opportunities.

7.      Energetic self-starter with strong executive presence and the ability to work effectively in a highly matrixed environment.

8.      Ability to make decisions to grow and protect the brand.

9.      Leadership and management skills in addition to the ability to work in both a creative and a tactical, strategic mode.

10.  Excellent presentation skills and the ability to influence and work successfully with varied audiences.

11.  Ability to organize and manage multiple priorities and deadlines.

12.  Demonstrated ability to translate vision and objectives into achievable and effective execution plans.

Zuffa LLC is an Affirmative Action, Equal Opportunity Employer.

Note: When you apply for this job online, you will be required to answer the following questions:

1. Please detail your experience in development and implementation of licensing strategies - for whom did you do it, and was it a success?
2. Do you have experience developing a strategy for a retail operation - if so, for who, and what was the outcome?
3. Specifically, why does this position interest you?


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Sales & Marketing: Corporate Sponsorship Sales
Future Notification - UFC UK location - Ultimate Fighting Championship (UFC) (London, UK)

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