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Sales & Marketing: Database Marketing/Analytics
Digital Analytics Manager - Ultimate Fighting Championship (UFC) (Las Vegas, NV)

Become a Champion with us:

Just like the way our fighters prepare with their training partners to be the very best, here at the Ultimate Fighting Championship (UFC) we encourage that type of teamwork. A UFC employee, like a mixed martial artist, is well-rounded and willing to put in the time necessary to be world-class. With a team of champions in the office, the UFC has fought relentlessly to break into the sports world with undeniable success. Our growth both in and outside of the Octagon has revolutionized the fight business and made the UFC the world’s leading mixed martial arts promoter and largest pay-per-view event provider. We are universally recognized for our action-packed, can’t-miss events that have sold out some of the most prestigious arenas around the globe. Come join us as we progress at a rate never-before-seen in the professional sports world.

This position is based in Las Vegas, the UFC’s hometown and the Fight Capital of the World. Las Vegas matches the passion and energy of the UFC and offers a vast array of entertainment, restaurants, spas, golf courses, shops and accommodations. The UFC, owned and operated by Zuffa, LLC, has additional offices in London, Toronto, Singapore and Sao Paulo.

The Ultimate Opportunity:

Zuffa offers an excellent benefit package including medical, dental, vision, LTD, life, supplemental life, short-term disability and 401(k) with a company match. Our Las Vegas office has an on-site gym with cardio equipment, weight machines and free weights. We have a regular wellness calendar for employees featuring health and nutritional classes. The Las Vegas office participates annually in a citywide Corporate Challenge. And, all employees receive UFC FIGHT PASS, a digital subscription services with exclusive live events, thousands of fights on-demand, original content, The Ultimate Fighter television show and more!

Strategy for Winning:

Our office consists of people who are passionate, dedicated and innovative. The Digital Analytics Manager is responsible for developing research, building analytics strategy and enabling the organization’s digital decision making process to be data-driven. This role leads the efforts to define, measure, and “tell the story” of our digital efforts. This position manages client relationships and serves as the subject matter expert for analytics across all digital channels (web, media, social, etc.).

Responsibilities:

1. Manages digital analytics reporting to support key performance indicators for e-Commerce business, marketing and website.
2. Leads tracking of ecommerce origination and conversion.
3. Establishes business requirements and project timelines to manage reporting & analysis requests and to develop complex analysis.
4. Collaborates with multiple internal teams to build a digital strategy for the various channels of distribution.
5. Applies quantitative methods to analyze and interpret information from multiple data sources, including website performance trends and path analysis activity.
6. Leads projects to identify key performance indicators and develops new report formats for the business. Establishes business requirements and project timelines to manage reports and requests to develop complex analysis.
7. Leads and develops functional relationships with key internal and 3rd party partners. Ensures industry standards and best practices are implemented and evolves partnerships as needed.
8. Identifies new opportunities and partnerships, makes recommendations, and supports new partner development.
9. Creates and executes a site optimization plan that includes personalization, behavioral CRM, testing, and targeting.
10. Leverages date to gain insight into trending, sentiment levels, user experience and behavior in order to drive the appropriate digital marketing strategies.
11. Measures site usability and effectiveness, creates visual dashboards and presents actionable insights and recommendations to executives.
12. Provides direction on integrating disparate sources f data, ultimately setting the blueprint to develop a central BI solution.
13. Assists in tag management services and user acceptance testing of site tags in order to maintain integrity across multiple sources of data.
14. Evaluates and recommends digital marketing tools and products.
15. Performs other tasks, projects, and responsibilities as assigned.

Skills and Experience:

1. Bachelor’s degree in Business, Mathematics, Statistics, Computer Science or a related quantitative field, or equivalent work experience. An MBA is a plus, but not required.
2. Proven team player with effective communication skills.
3. Must possess 4 – 7 years of experience in web analytics or a related field.
4. Extensive demonstrated experience in hands-on analysis, and strategic thinking ability.
5. Proficient with Google Analytics, Omniture SiteCatalyst, Report Builder, and Discover.
6. Analytics of on-site, social, brand ROI, websites, Facebook, Twitter, mobile apps, and/or viral video, etc.
7. Familiarity with mobile platforms (tablets, smart phones, computers) a plus.
8. Strong analytic, quantitative and data interpretation skills.
9. Ability to transform data into actionable insights.
10. Experience in cable, broadcast, and/or television industry a plus, but not required.
11. Must be able to work in a fast-paced environment with constantly shifting priorities.
12. Expert-level abilities in Microsoft Excel, PowerPoint, and Word.
13. Exceptional communication skills – oral, written, and presentation.
14. Must possess the ability to interact professionally with a diverse group of executives, managers, subject matter experts and other cross-functional team members within a large organization.

Zuffa LLC is an Equal Opportunity Employer


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Sales & Marketing: Consumer Marketing/Brand Management
Licensing, Brand Management and Partner Integration - Consumer Products - Ultimate Fighting Championship (UFC) (Las Vegas, NV)

Become a Champion with us:

Just like the way our fighters prepare with their training partners to be the very best, here at the Ultimate Fighting Championship (UFC) we encourage that type of teamwork. A UFC employee, like a mixed martial artist, is well-rounded and willing to put in the time necessary to be world-class. With a team of champions in the office, the UFC has fought relentlessly to break into the sports world with undeniable success. Our growth both in and outside of the Octagon has revolutionized the fight business and made the UFC the world’s leading mixed martial arts promoter and largest pay-per-view event provider. We are universally recognized for our action-packed, can’t-miss events that have sold out some of the most prestigious arenas around the globe. Come join us as we progress at a rate never-before-seen in the professional sports world.

This position is based in Las Vegas, the UFC’s hometown and the Fight Capital of the World. Las Vegas matches the passion and energy of the UFC and offers a vast array of entertainment, restaurants, spas, golf courses, shops and accommodations. The UFC, owned and operated by Zuffa, LLC, has additional offices in London, Toronto, Singapore and Sao Paulo.

The Ultimate Opportunity:

Zuffa offers an excellent benefit package including medical, dental, vision, LTD, life, supplemental life, short-term disability and 401(k) with a company match. Our Las Vegas office has an on-site gym with cardio equipment, weight machines and free weights. We have a regular wellness calendar for employees featuring health and nutritional classes. The Las Vegas office participates annually in a citywide Corporate Challenge. And, all employees receive UFC FIGHT PASS, a digital subscription services with exclusive live events, thousands of fights on-demand, original content, The Ultimate Fighter television show and more!

Strategy for Winning:

Our office consists of people who are passionate, dedicated and innovative.The Consumer Products Director will be focused primarily on Reebok. This person will be a key member of the Consumer Products Department developing and driving the brand licensed business. Responsibilities include creating and executing go-to-market strategies and managing partner integration to drive significant growth of the CP business and the UFC brand. This role is responsible for revenue and management of official outfitting partner overseeing licensing, business strategy, retail marketing, partner integration, and brand management.

Responsibilities:

• Manages, directs and grows category licensing revenue and business
• Collaborates with partner and internal teams to build and drive domestic and international go-to-market and launch strategies and all associated activations, marketing assets and media platforms
• Drives demand creation through brand and product story-telling and consumer marketing activations; Leverages UFC athlete exposure occasions to create defining moments
• Coordinates with Equipment Team and internal event retail and ecommerce teams to align exposure and retail product offerings
• Collaborates with internal and external stakeholders to ensure UFC brand standards and guidelines are being met across all touchpoints; Drives brand strategy through Consumer Products
• Provides leadership and strategic direction to partner regarding UFC brand strategy, seasonal campaigns and events; Manages cross-functional relationships with internal and external partner to ensure strategies are communicated and implemented effectively
• Collaborates with internal teams to integrate partner into key UFC events e.g., IFW, Fan Villages
• Creates platforms with Reebok and other strategic key UFC partners to drive respective business and build scale
• Manages cross-functional relationships with marketing, sales, PR and other internal departments that can provide assets to maximize communication and reach of consumer products initiatives
• Develops budgets, updated forecasts, risk/opportunity assessments and business planning

• Leads strategic growth initiatives, identifies and solves business problems and process inefficiencies
• Manages internal and external creation and approval for all advertising and marketing materials
• Continuously challenges partner to be on the forefront of product innovation and design; collaborates with partner to drive desired aesthetic via compelling merchandise mix
• Identifies key trends in relevant categories and translates those trends into products appropriate for UFC
• Builds retail contacts, foster communication and provides guidance regarding channel strategies and strategic direction
• Leads annual business planning with key partner and year round Strategic Partner Management Process
• Drives the sales of UFC licensed merchandise through appropriate distribution channels and ensures product differentiation within each classification

Skills and Experience: 
• Bachelor’s / Master’s Degree
• Minimum of ten years work experience in sports business, retail, licensing, consumer products, partnership marketing, brand management or related business
• Knowledge of licensed apparel, retail marketing, brand management and related business
• Strong cross-functional skills, excellent analytical/conceptual abilities and a capacity for creativity and innovation
• Ability to synthesize and clearly communicate critical issues and actionable opportunities
• Experience managing the development and implementation of partnership marketing strategies; leveraging both traditional and non-traditional marketing channels.
• Experience with retail and brand marketing platforms and development and execution of product launches and go-to-market strategies
• Energetic self-starter with strong executive presence and the ability to work effectively in a highly matrixed environment
• Ability to make decisions to grow and protect the brand
• Leadership and management skills in addition to the capacity to work in both a creative and a tactical, strategic mode
• Excellent presentation skills and the ability to influence and work successfully with varied audiences
• Capability to organize and manage multiple priorities and deadlines
• Demonstrated capacity to translate vision and objectives into achievable and effective execution plans
• Ability to travel both domestically and internationally


Zuffa LLC is an Equal Opportunity Employer

Note: When you apply for this job online, you will be required to answer the following questions:

1. Please detail your experience in development and implementation of licensing strategies - for whom did you do it, and was it a success?
2. Do you have experience developing a strategy for a retail operation - if so, for who, and what was the outcome?
3. Specifically, why does this position interest you?


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Sales & Marketing: Corporate Sponsorship Sales Department Management
VP, Marketing Partnerships - International - Ultimate Fighting Championship (UFC) (Las Vegas, NV)

Become a Champion with us:

Just like the way our fighters prepare with their training partners to be the very best, here at the Ultimate Fighting Championship (UFC) we encourage that type of teamwork. A UFC employee, like a mixed martial artist, is well-rounded and willing to put in the time necessary to be world-class. With a team of champions in the office, the UFC has fought relentlessly to break into the sports world with undeniable success. Our growth both in and outside of the Octagon has revolutionized the fight business and made the UFC the world’s leading mixed martial arts promoter and largest pay-per-view event provider. We are universally recognized for our action-packed, can’t-miss events that have sold out some of the most prestigious arenas around the globe. Come join us as we progress at a rate never-before-seen in the professional sports world.

This position is based in Las Vegas, the UFC’s hometown and the Fight Capital of the World. Las Vegas matches the passion and energy of the UFC and offers a vast array of entertainment, restaurants, spas, golf courses, shops and accommodations. The UFC, owned and operated by Zuffa, LLC, has additional offices in London, Toronto, Singapore and Sao Paulo.

The Ultimate Opportunity:

Zuffa offers an excellent benefit package including medical, dental, vision, LTD, life, supplemental life, short-term disability and 401(k) with a company match. Our Las Vegas office has an on-site gym with cardio equipment, weight machines and free weights. We have a regular wellness calendar for employees featuring health and nutritional classes. The Las Vegas office participates annually in a citywide Corporate Challenge. And, all employees receive UFC FIGHT PASS, a digital subscription services with exclusive live events, thousands of fights on-demand, original content, The Ultimate Fighter television show and more!

Strategy for Winning:

Our office consists of people who are passionate, dedicated and innovative. The VP, Marketing Partnerships - International generates revenue by selling across the portfolio of UFC international entities. This position is responsible for building relationships with high-level corporate partners and securing sponsorships. Additionally, this position executes all aspects of corporate sponsorship sales including: prospecting new business, developing new business and potential partners, closing new business and fulfilling advertising and sponsorship packages through strategic selling techniques.

Responsibilities:

1. Drives revenue growth through the creation of new sellable marketing programs, identification of sales targets and development of sales strategies.
2. Achieves annual sales goals determined by UFC global management.
3. Prospects and develops new business, including cold-calling.
4. Negotiates and closes new business across UFC international assets.
5. Supports renewal process for each international partner contract and identifies/pursues additional revenue opportunities.
6. Oversees transfer of the executive partnership programs to the Partnership Activation group to ensure UFC’s compliance with contractual obligations.
7. Overcomes client objections with value-added solutions to consistently close sales.
8. Maintains a pipeline of prospects to achieve annual quotas.
9. Manages internal and external sales process while reporting and updating SVP, Marketing Partnerships on a regular basis.
10. Works cooperatively with other UFC global sales staff, helping to achieve overall company goals.
11. Maintains information and research on target-specific categories.
12. Manages and grows relationships with partners through contact with client and their agencies.
13. Communicates key issues internally via status reports and meeting updates.
14. Maintains up-to-date knowledge of industry trends, activation best practices and new media marketing efforts.
15. Attends business review meetings with each partner on a regular basis.
16. Leverages UFC departments to enhance programs.
17. Analyzes client needs and budgets and presents unique value propositions using all inventories.
18. Reports on all sales activity on a weekly basis or upon request.
19. Assumes other duties as assigned by the SVP, Marketing Partnerships.


Skills and Experience:

1. Bachelor’s degree with concentration in Business, Marketing or Sports Management preferred.
2. Minimum of fifteen (15) years of agency, team or league-based sponsorship sales experience within the sports industry, with an emphasis on international markets.
3. Experience managing the development and implementation of partnership marketing strategy.
4. Experience with marketing platform integration (retail, digital, event, hospitality, etc.), on-site event marketing operations and logistics preferred.
5. Significant relationships/contacts in the international marketplace (client and agencies).
6. Ability to determine the best offering from the UFC international portfolio based on prospect/client’s current marketing initiatives.
7. Ability to multi-task in a fast-paced, client-service environment.
8. Strong organizational and problem solving skills.
9. Superior communication skills, collaborative with strong influencing and interpersonal skills.
10. Demonstrated ability to manage and cultivate relationships.
11. Highest level of integrity and ethics, both professional and personal.
12. Ability to organize and prioritize work, while working independently.
13. Demonstrated ability to effectively manage multiple projects while adhering to strict deadlines.
14. Ability to travel both domestically and internationally when needed.
15. Working knowledge of Microsoft Excel, Word, PowerPoint and Outlook, and the ability to learn other basic computer programs.
 

Zuffa, LLC is an Equal Opportunity Employer


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Sales & Marketing: Corporate Sponsorship Sales
Future Notification - UFC UK location - Ultimate Fighting Championship (UFC) (London, UK)

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